How the Percept platform works

Always-on analysis

Percept analyses the structure, settings and management of campaigns and accounts.

This is done down to the level of individual ads, on a daily basis, comparing everything to independent best practice.

Actionable insights

Hundreds of actionable insights are generated and prioritised, together creating a ‘health score’ for each of your accounts.

The intelligence allows your teams to take action at an ad, adset, campaign or account level.

Better performance

Catching the mistakes and promoting the opportunities means that teams quickly make updates to campaigns that improve performance.

Raising the ceiling whilst also raising the floor.

Independent analysis of the platform’s results by data science company, QBiz, showed that on average, for every 1% reduction in the wastage reported by the platform, performance of campaigns improved by

8%

Why choose Percept?

If you want external help to drive ROI for your digital advertising, you’re probably facing two main options: a SAAS dashboard with light-touch support, or a tech consultancy that’ll deliver on strategy but may not provide the detailed, actionable insights you need to get quick results. 

At Percept, we bring the best of both worlds together - a powerful platform delivering actionable insights and an experienced team of digital media experts to help you maximise impact.

  • An "always-on" dashboard giving powerful real-time data

  • Instant insights you can act on straight away to drive ROI

  • Add limitless search, social and programmatic campaigns

  • Dedicated account manager to help you maximise impact

How does Percept work?

Percept helps you take control of your digital ad spend by enabling you to find and fix the key problems affecting performance. Here’s how it works.

Find the problems

  • The first step is to consolidate your paid search, social and programmatic data into a single, personalised dashboard.

  • From here you can instantly see where inefficiencies lie and which channels, campaigns or markets are underperforming. 

  • Supported by your account manager, you can prioritise insights based on potential cost-savings, and identify what actions need to be taken.

Fix the problems

  • Percept helps you move swiftly from insight to action, with detailed “action cards” that focus your team on areas of greatest impact.

  • Action cards provide clarity on how to optimise structure, creative, audience and brand safety to eliminate waste and drive ROI.

  • Supported by your personal service manager, you can track improvements and standardise your ROI process around a single, accurate source of truth.

FAQs

  • Every case is different, but we’ve helped clients increase ROAS by over 60% within 2 months, and regularly help clients achieve over 30% increase in the same period

  • You can connect your search, social and programmatic accounts to Percept. This covers Google, Facebook, Instagram, DV360, and Adform. We can also integrate DoubleVerify data.

  • You can add as many markets as you want to Percept, providing a single source of truth for all your global ad campaigns.

  • At Percept, you get both platform and people to help you find and fix the problems that will unlock ROI. Whichever plan you choose, your personal account manager will arrange a kick-off meeting to ensure we understand your goals and priorities, and they’re available on phone or email throughout the period of your chosen plan.

  • All our plans cover platform fees and expert support for the full period of your contract. The exact cost will vary depending on the number of channels and markets you wish to connect and whether you’d like help in implementing the insights you receive. See Plans for indicative costs.

  • Most clients get access to their personalised dashboard within 72-hours of us receiving your account details. From here we’ll arrange a team tour to ensure you fully understand the data and insights available to you.

  • If you use an external agency to manage your accounts, we’re happy for them to be included in your kick-off meeting and all subsequent review calls with your service manager. You can also send them our Percept Agency Guide so they know exactly how we can help them deliver an even better service to you.

  • If you use an inhouse team to manage your accounts, we’re happy for them to be included in your kick-off meeting and all subsequent review calls with your service manager. You can also send them our Percept Digital Team Guide so they know exactly how we can help them deliver an even better service to you.

  • If you currently use an external agency to manage your accounts but you’re considering moving things inhouse, we’re happy to help - get in touch to discuss your specific circumstances.

  • Whichever Plan you choose, you’ll soon receive a stack of insights that can be actioned right away to reduce wasted spend and increase ROI. If you are tight on resources and would like Percept to help implement these actions - send us a message with your specific requirements.

  • We've worked with Percept for several years and their platform helps our teams get campaigns into market faster, without compromising our highest standards for paid media activation. As Percept has proven its strength in maximising the ROI of our client's media investment, our Process & Standards team is now rolling Percept out across all of Jellyfish.

    Jeff Matisoff, Jellyfish

  • "Percept’s platform played a big role in tracking and monitoring the success of the in-housing project at Vodafone. Being an independent partner is critical to providing a fair and autonomous perspective"

    Leo Oliveira, Vodafone

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Find and fix problems to instantly reduce waste and increase ROI.